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Soupman partners with Naddaff to boost soup distribution

FBR Staff Writer Published 23 November 2016

New York based gourmet soup maker Soupman has partnered with Boston Market founder George Naddaff to boost distribution of its line of soups across the US.

Naddaff is currently chairman and CEO Of Boston based merger and acquisition (M&A) advisory firm by the name Business Expansion Consulting Company (BECC).

BECC is said to help its clients in expanding their brand growth by leveraging its extensive contacts and experience in the restaurant segment.

Soupman chairman and CEO Jamie Karson said: “Our immediate goal is to increase sales and widen our distribution with quality partnerships. So, to partner with George Naddaff, who launched one of the most successful restaurant concepts of all time, we are confident that he will help us achieve our incremental revenue targets on an expedited basis.”

Through the partnership with Naddaff, who will also be appointed to the board of members, Soupman intends to reach out to strategic restaurant partners as well as other food service venues in the country.

George Naddaff said: “I have been a big fan of Soupman soups for quite some time and I believe that the extraordinary quality of the soups will resonate with consumers all over the country. I have built long-standing relationships in the food industry and I intend to introduce Soupman to the most beneficial strategic partners. It is time for this brand to explode."

Soupman, which trades under the brand name “The Original Soupman”, has a range of more than 50 varieties of soups including Crab Bisque, Chicken Gumbo, Lobster Bisque, Shrimp Bisque, Italian Sausage, Eggplant Parmigiana, Tomato Basil among others.

In September, Soupman unveiled its new variety Shrimp Bisque to US retailers including Publix, Acme, HEB, Acme, Shaw's, Fairway and Heinen's.