Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Drinks | Retail | Videos
Condiments & Ingredients
Soups
Return to: FBR Home | Condiments & Ingredients | Soups

Campbell Soup joins plant-based foods trade group

Published 31 October 2017

Campbell Soup Company has joined the Plant Based Foods Association, the only trade group in the US representing the plant-based foods sector.

Launched in March 2016, the Plant Based Foods Association (PBFA) advocates on behalf of its members and works to expand markets in the retail and foodservice sectors. Campbell is the first major food company to join the PBFA.

Recognizing changing consumer preferences around health and well-being, Campbell has increased the amount of vegetables and whole grains in its portfolio and has accelerated innovation efforts to bring more packaged fresh and refrigerated products to the retail perimeter with brands such as Bolthouse Farms, 1915 Organic and Garden Fresh Gourmet. Recently, Campbell launched a new line of plant-based milks under its Bolthouse Farms brand. Made from pea protein, Bolthouse Farms Plant Protein Milk is refrigerated and contains 10 grams of pea protein per 8 oz. serving and offers consumers a nutritious alternative milk that is free of common allergens such as dairy, nuts and gluten.

“We are committed to providing our consumers with food choices that meet their nutrition, well-being and lifestyle needs,” said Ed Carolan, President, Campbell Fresh. “Working together with the Plant Based Foods Association, we can advance our shared goal of bringing more plant-based foods to consumers.”



Source: Company Press Release